Sephora x US Open

Experiential Design, Art Direction,
Creative Development

Sephora’s Game. Shade. Match. activation at the US Open reimagined the iconic tennis ball through a spectrum of complexion shades, celebrating inclusivity and self-expression through an immersive brand experience. The installation brought Sephora’s expansive shade range to life through interactive shade matching, custom merchandise, and a playful, tennis-inspired environment.

Contributions included concept ideation, visual research, activation layout and spatial design support, and custom merchandise design across makeup bags, compact mirrors, and hand fans.

Agency: SixTwentySix